Professional Bull Riders
Cooper Tire continues to partner with the Professional Bull Riders, Inc. (PBR) as the "Official Tire of the PBR." The BFTS (Built Ford Tough Series) is a nationally-televised elite tour featuring the top 35 bull riders in the world and the fiercest bucking bulls. It makes 26 stops in 23 states. The season begins at the world-famous Madison Square Garden, and concludes in Las Vegas with the PBR World Finals and the crowning of the 2013 PBR World Champion, who receives a $1 million bonus.
As one of the most popular and fastest-growing sports around the world, the PBR provides Cooper Tire with a unique and exclusive opportunity to engage with a passionate fan base through in-arena activities, advertising and promotional programs.
With the formation of Team Cooper, in 2013, Cooper Tire is sponsoring a five-rider team of professional bull riders including; Valdiron de Oliveira, Ryan Dirteater, Emilio Resende (2012 Rookie of the Year), Fabiano Viera and 2010 World Champion Renato Nunes. Nunes made history when he became only the second rider to win both the Built Ford Tough World Championship and the World Finals event title in the same year.
The company also supports PBR entertainer Flint Rassmussen. Flint is a legendary in-arena personality and official barrel man of the PBR. Sporting his Cooper Tire uniform, Rasmussen captivates fans young and old every night with his quick wit, comical stunts and dance moves.
If you'd like to catch the wild, bucking-bull action, you can find it on CBS Sports Network with select events broadcasted on CBS, where more than 100 million viewers tune in each year. For more information on PBR, visit www.pbr.com.